http://www.mooschool.co.uk Mooschool Wed, 06 Feb 2013 12:05:30 +0000 http://www.mooschool.co.uk en http://www.mooschool.co.uk/UBS http://www.mooschool.co.uk/following/mooschool.co.uk/UBS Wed, 06 Feb 2013 12:05:30 +0000 Mooschool 4929865 Creative branding agency Dunning Penney Jones were appointed by UBS to look at ways to increase their brand attribution in video content. The Swiss bank is increasingly using video and its own internal television service to communicate with its key audiences and stakeholders. UBS commissioned a full package of on screen branding graphics which were animated by Mooschool under the direction of DPJ Creative Director Matt Penney.DPJ designed an elegant visual identity using the UBS Key symbol rendered in 3D, rotating and overlapping itself in opposing directions. Seven differently themed idents were visually established by compositing relevant footage and layering it amongst the interactions of the symbols. Certain genres such as sports sponsorship or financial markets updates were paced faster to convey their energy. Creative branding agency Dunning Penney Jones were appointed by UBS to look at ways to increase their brand attribution in video content. The Swiss bank is... http://www.mooschool.co.uk/Rolls-Royce http://www.mooschool.co.uk/following/mooschool.co.uk/Rolls-Royce Fri, 27 Apr 2012 08:52:27 +0000 Mooschool 3283772 Creative branding agency Dunning Penney Jones (DPJ) were appointed by Rolls-Royce to take their previous powerpoint presentations, aimed at airlines, to a whole new level. DPJ developed a moving image piece for Rolls-Royce which abstractly visualised the airflow through one of their engines. Under the direction of DPJ creative director Matt Penney, Mooschool animated the concepts using Trapcode Form and Particular to produce a sequence rich in metaphors and changes in pace and dynamism. Today it is used as the backdrop to major sales presentations to Rolls-Royce's top tier airline customers and important displays such as their newly opened visitor centre. Creative branding agency Dunning Penney Jones (DPJ) were appointed by Rolls-Royce to take their previous powerpoint presentations, aimed at airlines, to a whole new... http://www.mooschool.co.uk/BT-Vision http://www.mooschool.co.uk/following/mooschool.co.uk/BT-Vision Fri, 27 Apr 2012 08:42:17 +0000 Mooschool 3291750 BT Vision is what's known as an IPTV service; digital TV accessed over a (BT Total) broadband connection. Dunning Penney Jones were selected to create a visual identity to be used across all BT Vision communications and in December 2006 the service launched with a striking design, combining portrait images with colour streams that you'll undoubtedly have seen somewhere on your travels. I'm not totally clear on how extensive this launch was but activity certainly ramped up in Spring 2008 when DPJ contacted Mooschool to help produce the BT Vision OSP (on-screen programming). We worked closely with DPJ's Ed Walker, who designed the graphics, and producer Mario Fillo, to animate idents for ten BT channels contained within the package. The codec, which BT applies to deliver video to home users' set-top boxes, was a major factor in the simple design. Principally, we couldn't use any gradation of colour as this wouldn't survive the compression. What, on first sight, looked like a remarkably straightforward job became something of a rubik's cube puzzle at times; specifically, with the generic versions we had to horizontally scroll through several different hues inside of a 5 second ident without it "looking like a deck-chair" as Ed, so eloquently, put it. BT Vision is what's known as an IPTV service; digital TV accessed over a (BT Total) broadband connection. Dunning Penney Jones were selected to create a visual... http://www.mooschool.co.uk/Discovery-ID http://www.mooschool.co.uk/following/mooschool.co.uk/Discovery-ID Thu, 26 Apr 2012 06:16:08 +0000 Mooschool 3283801 Discovery Networks International launched a new channel called ID, Investigation Discovery. Already available in the US and UK, on SKY channel 551, ID has more recently headed east and made its debut in countries such as Russia, Turkey, and Poland. The 24-hour channel's programming focuses on the science of forensics and how it is used in investigation work. ID is targeting the female audience aged 25-44, who apparently 'like solving puzzles'. Mooschool designed and animated filler idents for sequences edited by Lambie Productions to highlight key clips from forthcoming shows. The sparse scene of a light bulb in a gloomy room was designed to give the viewer a sense of mystery whilst enabling it to work generically for the different types of programming the sequences will be promoting, the locations of which could range from a murder scene to a forensics lab Discovery Networks International launched a new channel called ID, Investigation Discovery. Already available in the US and UK, on SKY channel 551, ID has more... http://www.mooschool.co.uk/AXN-A-Moment-in-Time http://www.mooschool.co.uk/following/mooschool.co.uk/AXN-A-Moment-in-Time Thu, 26 Apr 2012 06:14:13 +0000 Mooschool 3283793 Lambie Productions were commissioned by Sony AXN Italy to produce a 30” and 15” commercial to promote the rebranded AXN Italy channel across the SKY Italia network. The brief was to create a commercial that would highlight primetime viewing and the new EPG number. AXN’s mix of sexy, stylish action entertainment inspired Mooschool to create a scenario based around a young man who has picked up the wrong case and is enjoying the fruits of his fortunate mistake....'A Moment in Time' was shortlisted for categories in the Promax BDA Promotion & Marketing and Design World Gold Awards 2010. <img src="http://payload49.cargocollective.com/1/2/79919/3283793/moment1_1516.jpg" width="800" height="532" width_o="800" height_o="532" src_o="http://payload49.cargocollective.com/1/2/79919/3283793/moment1_o.jpg" data-mid="16882430" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/2/79919/3283793/moment2_1516.jpg" width="800" height="532" width_o="800" height_o="532" src_o="http://payload49.cargocollective.com/1/2/79919/3283793/moment2_o.jpg" data-mid="16882433" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/2/79919/3283793/moment3_1516.jpg" width="800" height="532" width_o="800" height_o="532" src_o="http://payload49.cargocollective.com/1/2/79919/3283793/moment3_o.jpg" data-mid="16882434" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/2/79919/3283793/DSC_2227_1516.jpg" width="800" height="532" width_o="800" height_o="532" src_o="http://payload49.cargocollective.com/1/2/79919/3283793/DSC_2227_o.jpg" data-mid="16882454" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/2/79919/3283793/DSC_2230_1516.jpg" width="800" height="532" width_o="800" height_o="532" src_o="http://payload49.cargocollective.com/1/2/79919/3283793/DSC_2230_o.jpg" data-mid="16882455" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/2/79919/3283793/DSC_2238_1516.jpg" width="800" height="532" width_o="800" height_o="532" src_o="http://payload49.cargocollective.com/1/2/79919/3283793/DSC_2238_o.jpg" data-mid="16882456" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/2/79919/3283793/DSC_2242_1516.jpg" width="800" height="532" width_o="800" height_o="532" src_o="http://payload49.cargocollective.com/1/2/79919/3283793/DSC_2242_o.jpg" data-mid="16882459" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/2/79919/3283793/DSC_2248_1516.jpg" width="800" height="532" width_o="800" height_o="532" src_o="http://payload49.cargocollective.com/1/2/79919/3283793/DSC_2248_o.jpg" data-mid="16882461" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/2/79919/3283793/DSC_2264_1516.jpg" width="800" height="532" width_o="800" height_o="532" src_o="http://payload49.cargocollective.com/1/2/79919/3283793/DSC_2264_o.jpg" data-mid="16882463" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/2/79919/3283793/DSC_2277_1516.jpg" width="800" height="532" width_o="800" height_o="532" src_o="http://payload49.cargocollective.com/1/2/79919/3283793/DSC_2277_o.jpg" data-mid="16882466" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/2/79919/3283793/DSC_2289_1516.jpg" width="800" height="532" width_o="800" height_o="532" src_o="http://payload49.cargocollective.com/1/2/79919/3283793/DSC_2289_o.jpg" data-mid="16882469" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/2/79919/3283793/DSC_2329_1516.jpg" width="800" height="532" width_o="800" height_o="532" src_o="http://payload49.cargocollective.com/1/2/79919/3283793/DSC_2329_o.jpg" data-mid="16882470" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/2/79919/3283793/DSC_2950_1516.jpg" width="800" height="532" width_o="800" height_o="532" src_o="http://payload49.cargocollective.com/1/2/79919/3283793/DSC_2950_o.jpg" data-mid="16882472" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/2/79919/3283793/DSC_2988_1516.jpg" width="800" height="532" width_o="800" height_o="532" src_o="http://payload49.cargocollective.com/1/2/79919/3283793/DSC_2988_o.jpg" data-mid="16882473" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/2/79919/3283793/DSC_3432_1516.jpg" width="800" height="532" width_o="800" height_o="532" src_o="http://payload49.cargocollective.com/1/2/79919/3283793/DSC_3432_o.jpg" data-mid="16882474" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/2/79919/3283793/DSC_3563.jpg" width="532" height="800" width_o="532" height_o="800" src_o="http://payload49.cargocollective.com/1/2/79919/3283793/DSC_3563_o.jpg" data-mid="16882475" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/2/79919/3283793/DSC_3595.jpg" width="532" height="800" width_o="532" height_o="800" src_o="http://payload49.cargocollective.com/1/2/79919/3283793/DSC_3595_o.jpg" data-mid="16882477" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/2/79919/3283793/DSC_3691_1516.jpg" width="800" height="532" width_o="800" height_o="532" src_o="http://payload49.cargocollective.com/1/2/79919/3283793/DSC_3691_o.jpg" data-mid="16882479" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/2/79919/3283793/DSC_3739_1516.jpg" width="800" height="532" width_o="800" height_o="532" src_o="http://payload49.cargocollective.com/1/2/79919/3283793/DSC_3739_o.jpg" data-mid="16882481" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/2/79919/3283793/DSC_3771_1516.jpg" width="800" height="532" width_o="800" height_o="532" src_o="http://payload49.cargocollective.com/1/2/79919/3283793/DSC_3771_o.jpg" data-mid="16882482" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/2/79919/3283793/DSC_3856_1516.jpg" width="800" height="532" width_o="800" height_o="532" src_o="http://payload49.cargocollective.com/1/2/79919/3283793/DSC_3856_o.jpg" data-mid="16882483" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/2/79919/3283793/DSC_4064_1516.jpg" width="800" height="532" width_o="800" height_o="532" src_o="http://payload49.cargocollective.com/1/2/79919/3283793/DSC_4064_o.jpg" data-mid="16882484" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/2/79919/3283793/DSC_4107_1516.jpg" width="800" height="532" width_o="800" height_o="532" src_o="http://payload49.cargocollective.com/1/2/79919/3283793/DSC_4107_o.jpg" data-mid="16882485" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/2/79919/3283793/DSC_4131_1516.jpg" width="800" height="532" width_o="800" height_o="532" src_o="http://payload49.cargocollective.com/1/2/79919/3283793/DSC_4131_o.jpg" data-mid="16882486" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/2/79919/3283793/DSC_4249.jpg" width="532" height="800" width_o="532" height_o="800" src_o="http://payload49.cargocollective.com/1/2/79919/3283793/DSC_4249_o.jpg" data-mid="16882487" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/2/79919/3283793/DSC_4300.jpg" width="532" height="800" width_o="532" height_o="800" src_o="http://payload49.cargocollective.com/1/2/79919/3283793/DSC_4300_o.jpg" data-mid="16882490" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/2/79919/3283793/DSC_4305_1516.jpg" width="800" height="532" width_o="800" height_o="532" src_o="http://payload49.cargocollective.com/1/2/79919/3283793/DSC_4305_o.jpg" data-mid="16882492" border="0" align="left"/> Lambie Productions were commissioned by Sony AXN Italy to produce a 30” and 15” commercial to promote the rebranded AXN Italy channel across the SKY Italia... http://www.mooschool.co.uk/Yahoo-Barclays-Premier-League http://www.mooschool.co.uk/following/mooschool.co.uk/Yahoo-Barclays-Premier-League Thu, 26 Apr 2012 06:12:04 +0000 Mooschool 3283783 Yahoo! won the exclusive online rights for the Premier League which means they can show 5 minute highlights of every game of the season.Mooschool were asked to produce a fun and engaging 6” ident which would cement the association between Yahoo! and football coverage. The ident went in front of every online highlight show which is also used by The Times website. Yahoo! won the exclusive online rights for the Premier League which means they can show 5 minute highlights of every game of the season.Mooschool were asked to... http://www.mooschool.co.uk/Currys-PC-World http://www.mooschool.co.uk/following/mooschool.co.uk/Currys-PC-World Thu, 26 Apr 2012 05:31:22 +0000 Mooschool 3283547 Back in March 2010, Mooschool were hired by M&C Saatchi to update an After Effects template which Tandem Films had designed for Currys. It contained a teardrop shape christened the 'Squircle'. A month or so later, we grabbed the opportunity to become more creatively involved in the project: Some Currys outlets were expanded and merged with PC World stores to create new megastores nationwide. (Currys and PC World are both part of the Dixons Stores Group.) PC World's existing advertising was more glossy and 3D than Currys and the client wanted this to influence a new joint brand campaign.Mooschool's brief was to provide a project template, containing a new 3D squircle design, which could then be updated in M&C's new in-house After Effects suites, just as Tandem had before. As the campaign progressed however, it was clear that most of the ads would need individual tailoring to accommodate the client's requests. Working closely with M&C's creative Pat McMenamin and copywriter Dave Edwards, Mooschool provided numerous templates for different durations, multiple products, Christmas and January Sales versions and occasionally the two brands wanted to advertise separately. Understandably, the way the logos animated coming together was of key importance and several ideas were presented before we reached the final solution. A Christmas version was developed including 3D baubles and (subtle!) snow. The studio environment has adopted a slight purple tint at the request of PC World. Mooschool designed the squircles' new glossy 3D look. This sequence contains one of the previous logo animation tests which places more importance on the central applet. There's also an early SALE animation included but this was redesigned more drastically in December. (See top video.) Original 2D Currys ad based on Tandem's design. Back in March 2010, Mooschool were hired by M&C Saatchi to update an After Effects template which Tandem Films had designed for Currys. It contained a teardrop... http://www.mooschool.co.uk/FTI http://www.mooschool.co.uk/following/mooschool.co.uk/FTI Thu, 26 Apr 2012 05:26:56 +0000 Mooschool 3283541 Bruce McKelvie, Head of TV at M&C Saatchi, asked Mooschool to help design and animate a presentation for FTI Consulting, a global business advisory firm. The brief was to explain their “one brand” strategy; converting all of their acquired firms to the FTI Consulting brand, in an elegant and intelligent way.Earlier WIP version. Bruce McKelvie, Head of TV at M&C Saatchi, asked Mooschool to help design and animate a presentation for FTI Consulting, a global business advisory firm. The brief... http://www.mooschool.co.uk/AXN-H3G http://www.mooschool.co.uk/following/mooschool.co.uk/AXN-H3G Thu, 26 Apr 2012 05:20:38 +0000 Mooschool 3283482 Sony AXN Italy have teamed up with 3 Mobile to make the AXN and AXN Sci-Fi channels available on mobile phones. Lambie Productions commissioned Mooschool to help them create an explosion-packed 30sec sequence promoting the new service. We created a much talked about piece of original work which was nominated for a 2012 Promax BDA Europe award. Sony AXN Italy have teamed up with 3 Mobile to make the AXN and AXN Sci-Fi channels available on mobile phones. Lambie Productions commissioned Mooschool to help... http://www.mooschool.co.uk/PBS-UK http://www.mooschool.co.uk/following/mooschool.co.uk/PBS-UK Thu, 26 Apr 2012 05:19:17 +0000 Mooschool 3283467 PBS, the US public service broadcaster, launched in the UK earlier this month. Creative branding agency Dunning Penney Jones (DPJ) were appointed to create their on-air branding.DPJ devised a concept which communicates the brand promise of 'Epic True Stories' and the breadth of content to be featured on the new channel across it's four key programming genres: history, science, current affairs and arts and entertainment. The simple yet visually arresting concept takes the viewer on a journey through vibrant imagery, using dynamic camera moves to create an infinite photographic montage.Under the direction of DPJ designer Peter Allinson, Mooschool animated the concepts using Trapcode Form to produce a huge grid of picture circles. The Trapcode plugin cast another picture over all the circles, visible only when a camera is set back enough to enable 20,000 circles/dots to provide enough definition. A lot of time was spent on developing the camera moves and smoothing the joins between a bigger picture becoming part of the next picture.It was a challenging project; it often is when you’re so dependent on a plugin and its occasional irregularities. It’s the most I’ve thrown at a computer for a while. Staring at thousands of circles for a month certainly tested my sanity. But, sitting here watching the idents back afresh, I’m really pleased with them and, more importantly, DPJ and PBS are too.PBS UK is on Sky Channel 166."Having worked with Mooschool in the past, I knew they had the ability for this challenging production. Their skill, dedication and enthusiasm for a project is always appreciated, and they're great fun to work with too."Matt Penney, Creative Director at DPJ PBS, the US public service broadcaster, launched in the UK earlier this month. Creative branding agency Dunning Penney Jones (DPJ) were appointed to create their...